Route 66 Merch: The Mother Road Celebrates 100 Years 

Stretching from Chicago to Santa Monica, Route 66 has long been celebrated as the “Mother Road”—a ribbon of asphalt connecting small towns, diners, neon signs, and endless open skies. More than a highway, it became a symbol of freedom, discovery, and the great American road trip.

This exclusive merchandise collection captures that spirit with iconic imagery—vintage station wagons, roadside attraction signs, and neon diners—brought to life through timeless designs. From water bottles and beanies to totes, mugs, and caps, each piece celebrates the nostalgia of Route 66 while carrying it into a new era of style and everyday use.