XO from AZ | About Us

ABOUT US

XO from ARIZONA is the first state to launch under the national XO from USA brand — a platform dedicated to celebrating the 50 states, their cities, and the small businesses that make the United States extraordinary.

At its heart, XO from USA is a modern love letter to local. We spotlight the people, places, and local businesses that give each community its character, its culture, and its soul. Because in America, small businesses aren’t just part of the story — they are the story.

As the nation approaches two historic milestones — the 250th anniversary of the United States and the 100th anniversary of Route 66 — XO from USA is creating a fresh, meaningful way to experience the country: through the makers, merchants, and communities that keep America vibrant, creative, and connected.

Arizona is the first state to launch under this national brand.

THE FOUNDERS

XO from USA was created by Karlynn Keyes and Bryn Lawson, who have two decades of experience turning public art, publishing, and design into award-winning work and beloved American brands. Together, they’ve built nationally recognized projects, published celebrated books, worked with major media and cultural institutions, and helped transform a public art initiative into one of the most successful gift and collectible companies in the country.

Now, they’re bringing that same creative leadership, storytelling expertise, and passion for connection to what matters most: championing small businesses and local communities.

XO from Arizona — and XO from USA — exist to celebrate local culture and give local businesses and communities a platform to thrive locally and online.

Karlynn Keyes & Bryn Lawson

Karlynn Keyes & Bryn Wilkins Lawson of XO from Arizona

We were honored to meet with the Governor’s Office to present XO from Arizona as a strategic partnership opportunity. This meeting highlighted our shared commitment to supporting Arizona’s small businesses, promoting tourism, and celebrating the vibrant spirit of our communities. As a token of our appreciation, we gifted the Governor’s Office with a selection of the finest Arizona-made products and XO from Arizona-branded merchandise, symbolizing our dedication to showcasing the very best of Arizona.